For more info on these strategies, I created a video discussing them in more detail.
You can watch this free training here >> https://youtu.be/wlQJMBypNCo
Like any business, it is key to identify exactly who you want to serve.
You can’t serve “everyone”. Your offer won’t appeal to everyone, and it won’t appeal to everyone in the same ways.
Niche down as much as possible.
Study your chosen market! Learn their likes, dislikes, beliefs, values, where they hang out online…
what are their pain points?
2. Separate Your Offers
Most network marketing companies have 2 or more offers (usually many more).
You can’t market everything at the same time, or in the same message.
To have a great message to market match, means creating different messaging for each different offer.
Focus your messaging on what is important to your specific target audience.
3. Leverage Groups
Once you’ve decided on your target market, find out where they spend their time online.
Groups are huge now, and a great way to stay connected to your target market.
Owning your own group > Joining an existing group
This is because, you control the messaging, and the vibe of the group.
In your group, you are the expert.
4. Model What Works
Who are those that are the most successful in your company? In your industry?
What value are they providing? What are their offers? Their messaging?
“Success leaves clues.”
Find those who are doing exactly what you want to do, and achieving huge success at it, and model (not
copy) what has worked for them to get there.
5. Offer Value First
Follow the 80/20 Rule for Social Media:
80% of your content should be -> informative, helpful, fun/funny, relatable, “humanizing”
20% -> promotional, advertising, launches, discounts
6. Create & Grow Your e-Mail List
Important for all businesses.
An e-Mail list is the only traffic you own online.
The best way to grow your list = attraction marketing.
7. Leverage Technology
Use tools such as:
An autoresponder to store, and communicate with, your e-mail list
Landing pages to offer your freebies
Canva to create graphics for your social media posts
Sales funnels to sell your offers
For more details on these strategies, I created a video discussing them in more detail.
You can watch this free training here >> https://youtu.be/wlQJMBypNCo
Any other tips you would add? What has been working well for you in your network marketing business?
Providing virtual services is an incredible way to start your own business and make money from home. There are so many entrepreneurs and independent business owners that need a variety of services in order to successfully run their businesses.
I love talking about virtual service business ideas, because I think most people could start a service-based business of some kind, no matter what skills they currently have.
If you have 1 or more skills that can be leveraged to deliver services to others online, then you can literally start marketing your services- and your business- online immediately.
Here are just a few examples of virtual services that you could start offering as soon as today.
All businesses could use some help with managing day-to-day operational or customer service-related tasks, like making/receiving sales calls, booking appointments, placing online orders, creating documents, transcribing meeting minutes and other files, etc. These are tasks that are critical to the smooth functioning of a business, but that business owners just don’t usually have time to keep up with on top of trying to grow their company.
A lot of online business these days is content-heavy…meaning that business owners have to continuously pump out content to their audience in many different ways. With so many social media sites, written content is needed *a lot*, but it’s so time consuming for business owners to transcribe all of their own media, so they hire transcriptionists or Virtual Assistants to do this type of work for them.
This is also a service that you could sell to other businesses that need to put out content on a consistent basis…this is called content marketing, and because it’s also pretty time consuming, many businesses will pay for someone else to write their blog posts for them.
There are a lot of fun ways you can leverage graphic design skills to make money. Just some examples… offering graphic design services, selling branded graphics, stock images, or packages to small business owners and entrepreneurs.
If you’re bilingual or multilingual (spoken and written) in another language besides English, you can offer translation services to small business owners that need them. You can easily find and target businesses on LinkedIn and Facebook that are located in areas where that language is commonly spoken, and reach out to them to offer your translation services.
This is a service that small many business owners need help with as well. If you already have good writing skills, you can probably learn copywriting skills fairly quickly, in order to offer copywriting services to small businesses for their marketing, social media, ads, promotional materials, their website(s), and so much more.
Teaching others a skill (through an online course or membership):
Teaching others a skill that you already have is a great way of providing services online in the simplest and most cost-effective way. There would be some work required up front, but once the course has been created and systems are in place for marketing and sales, this can be a great source of mostly passive income for a long time.
Social Media Management:
This is a skill that can be learned fairly quickly and offered to small businesses as a virtual service. Literally every business these days needs a social media presence and marketing strategy, so there is a ton of income potential with this skill.
This is another great and in-demand skill that can be learned fairly quickly and offered to small businesses as a virtual service.
All these online businesses being popping up in the last few years require a lot of technical know-how, that many people just don’t have. If you’re tech-savvy, you could start offering your tech skills to small business owners to help them with the more technical aspects of running a business!
You can start joining free Facebook business groups *today* and run a search to see who needs help with the skill(s) that you can offer, and engage with the people who have posted asking for help in your area(s) of expertise.
As a longer-term strategy, start also engaging with other members in these business groups that you join, so you can build your reputation as the go-to person for whatever skill(s) you’re offering, and you can start growing your client list and your reputation organically.
Ask for testimonials from your clients as well, and post them on your business page and your website when you create them, to boost your marketing efforts with social proof.
These are just some ideas and tips, but there is sooo much income potential with a service-based business!
What skill(s) could you leverage to start your own service-based business?
A little while ago, I asked this same question in my business and lifestyle Facebook group, Sell At Home Moms. I’ve also asked a few moms I know that have their own small businesses.
“Passion”, “My knowledge”, “My skills”, “My products”
These are all excellent answers. But, the truth is, while these are all important, as far as assets go, there is something your business has (or should have) that is even more important for financial stability and success.
Let me explain…
Passion is absolutely super important to have as an entrepreneur. It’s what pushes us to work on our business harder than we would work anywhere else. But, there are also successful entrepreneurs that don’t have a passion for what they do, or that have maybe lost the passion over the years, and they are successful anyway.
Knowledge and skills are super important in business as well…but the knowledge and skills a business provides don’t necessarily need to come directly from the business owner themselves for the business to be successful. There are many successful business owners that manage the overall operations of their business, but have Subject Matter Experts (SMEs) to carry out the actual work. If they themselves don’t have the necessary knowledge or skills, they can hire those who do.
Products (or services) are definitely super important of course…every business needs something to sell! But, I would argue that these can (and often do) change over time throughout the course of a business’s lifespan. So a specific product or service that might be a business’s important offering today, might not even be offered by that business anymore 6 months from now, as the business evolves.
But there is one thing that has been proven to increase business revenue time and time again…something that you have already been witness to firsthand from other businesses…
And that is an e-mail list!
You probably get asked for your e-mail several times a day, from pretty much any website that you visit, amIright?
There’s a reason for that!
E-mail marketing is *the* best- and most cost-effective- way to market your business…to people who already know you and are interested in you and your business and what you have to say.
Every business should have an e-mail list, whether an online business, or brick-and-mortar business, and no matter the industry. An e-mail list is a list of followers (and potential customers!) interested in your business, or at least your industry, that you can send offers to for your products and services.
Providing value to people (not just customers, potential customers too!) is a great way to build your authority on a subject, earn trust, and really help people. And as long as you provide value to your list, they will remain engaged with your brand, and be much more likely to purchase from you when you do send them offers.
Now, there are people who might argue that they already have a huge following on Facebook, or YouTube, or whatever popular social media channel. And while this is *awesome*, having a huge e-mail list is still waaay better.
In marketing, this concept is called “traffic you own”. You own your e-mail list…it is an actual business asset that you can use to communicate with your audience at any time. Any time you have a promotion, or sale, or new product, etc…you can send out an e-mail your list. And guess what?
A certain percentage of the people on your list will always buy what you’re selling.
This is called E-mail Subscriber Value, and there is actually a LOT that goes into this calculation, but at a general, very high level, it goes something like this- if you know what you’re doing (reasonably well), you can potentially make around $1 per month per e-mail subscriber on your list.
And the more robust your e-mail marketing strategies are, the higher this number will be.
So, as an example, if you have an e-mail list of 5,000 subscribers, and you provide value to them, nurture and engage them on a regular basis, and mix in offers along the way...you could potentially be making an extra $5k per month in sales for your business! (WHAAAAAT??)
Traffic on social media, however, is traffic you do not own…you’re technically borrowing it. Meaning, if Facebook decides one day to change their algorithms (which has already happened several times now over the past few years, and will continue to happen), you have zero control over who sees your posts and your offers.
For example, last year Facebook made a huge change to who sees posts from your business Page. They decided they wanted to push Facebook Groups and Stories more than Pages, so they limited organic Page views in favour of Facebook Stories and Group posts.
So business owners and digital marketers everywhere had to scramble to change their strategies, in order to still be seen. And those who had a business Page instead of a Group, kinda had to start from scratch…unless they were willing to pay for boosted posts or ads.
Also, if Facebook crashes tomorrow (extreme example, but you get my point I hope!), then all the work you put into building your following on that platform (that you don’t own) is gone.
There is a marketing expert I follow that had this happen to her profile…she had 5000 followers, and Facebook saw she had a second account, and just deleted her entire profile without warning. Everything she had grown using that profile over the past few years was gone overnight…her following, her posts and content, and also her Business Manager and all her ads under that account. Talk about a business owner's nightmare!
These are just *some* examples of the many advantages of an e-mail list over social media. But I hope you can now see the importance of having an e-mail list for your business!
So, I’d love to know…do you have an e-mail list for your business?
If so, what has been your experience with it?
If not, why not…what’s stopping you from leveraging this incredible marketing strategy for your business?
Today I’m continuing this blog series based on Marie Kondo and her hit Netflix show ‘Tidying Up With Marie Kondo’. As a professional organizer and tidying expert, her KonMari Method has inspired millions of people to ditch the clutter and embrace organization in their homes, in order to inspire a life of minimalism and joy.
This same series has inspired me to create a blog series on how to embrace the popular #KonMari methods, in order to better organize your business. In this blog series, I will cover: Reducing Clutter, Organization, Productivity, How to #KonMari Your Inbox, Documentation, and Automation.
So far, I’ve talked about Reducing Clutter in your business. So here is part two in this blog series, and it’s all about Organization.
Keep your business organized to save time and money, with project management and collaboration tools. There are many FREE or almost free tools available in the market these days that can help with organizing not only your business, but also projects within your business, and client projects as well. There are a ton of these tools on the market, but here are just a few that I’ve personally researched and found to be some of the best in their league:
Trello (PM tool)- Trello has received a lot of rave reviews from small business owners in various industries. It’s popular because of its simplicity, because it has a FREE version, because you can add and also because it’s a more visual project management tool.
I personally use this tool in my own business for my social media management, as well as (more recently) product launches. There is also a (FREE) Google plug-in for Trello called Elegantt, which is a more robust project management tool that allows you to create Gantt charts within Trello, to keep even more organized when managing more complex projects. I’ve just started using Trello fairly recently, but so far, I like it!
Get started with Trello for FREE here.
Asana (PM tool)- Another very popular (FREE) PM tool. While it has many of the features of Trello, it is less of a “visual” tool, and seems to have less flexibility in its features.
Zoho Projects (PM tool)- This is another PM tool, made popular by the branded Zoho suite of business products. While I haven’t used this specific Zoho product, I have used a few others, and I would have to agree with many of the reviews that say it is not as easy to use as some other PM tools…there is a bit of a learning curve with Zoho products. That said, for those who are already using and loving Zoho products, Zoho Projects provides a PM tool that can seamlessly integrate with the other Zoho products your business might currently be using.
MeisterTask- Also a less “visual” PM tool, but has many similar features to the other PM tools I’ve mentioned.
Some other (FREE) Project Management tools you might like to check out:
Other critical activities to stay on top of to keep your business organized, are your leads management, as well as your customer/client interactions and any services provided. There are many CRM (Customer Relationship Management) tools on the market these days that can help you keep track of all your customer interactions and purchases (so you can ditch those crazy spreadsheets!).
To help you with your leads management activities and customer/client communications, here are just a few of the most popular CRM tools available today:
HubSpot (FREE)- This CRM is simple to use, yet with plenty of functionality to improve small business processes and organization, at no cost. It also has a lot of great training resources in its online library for small business owners, including learning guides, invoice template generators, email signature generators, and marketing plan template generators.
SalesForce (Small Business Edition)- An already popular CRM tool for large enterprises, SalesForce’s Small Business Edition lets entrepreneurs and small business owner’s enjoy many of SalesForce’s robust set of CRM tools and resources at a more affordable price.
SalesForce’s platform is pretty easy to use, and offers features like lead generation, contact and opportunity management, workflow automation, sales forecasting, and much more.
Zoho CRM- A simple CRM solution, that integrates easily with a plethora of other Zoho small business products.
What are some ways that you keep organized in your own biz?
By now you’ve probably heard all about Marie Kondo and her hit Netflix show ‘Tidying Up With Marie Kondo’. As a professional organizer and tidying expert, her KonMari Method has inspired millions of people to ditch the clutter and embrace organization in their homes, in order to inspire a life of minimalism and joy.
I admit, when I first heard about some of her unconventional methods (why are we thanking our clothes? Do we have to?), I initially dismissed some of her ideas.
But, after learning more about her methods, and the reasons behind them, I can see why so many people are jumping onboard with this tidying up craze.
It also got me thinking…how could entrepreneurs and business owners apply some of these methods in their businesses, to spark joy in their work life too?
So, I’ve put together some Marie Kondo inspired tips that can be useful to get rid of the business clutter that accumulates (way too easily), and ways that we can stay organized, productive, minimalist, and efficient (and joyful!) in our businesses too.
In this blog series, I’ll be covering these topics: Reducing Clutter, Organization, Productivity, How to #KonMari Your Inbox, Documentation, and Automation.
And I’ll be giving you a boat load of suggestions for awesome software and tools, many of them that I use in my own business (and many of them FREE! BOOYA!), that will be amazing resources for you to tidy up your business processes.
Let’s start with…
This tip is based on Marie’s central message- get rid of the “stuff”.
Some of the most easily-accumulated “stuff” in business (and that takes up the most space!) is paper…hoards and hoards of paper. Paper receipts, paper invoices, paper contracts, paper notes, paper spreadsheets, paper project docs, paper meeting minutes…you get the picture.
In 2019, with so much digital technology available to us (much of it free!) there is no real need for most paper documents anymore.
The best first step to reducing this clutter is by first going through your papers with a shredding machine and a couple of recycling bags, and getting rid of everything that you really don’t need. If it’s older than a year (and you haven’t seen it in that long!), and it’s no longer an “active” document (ie. an active contract), and you don’t need it for regulatory or tax purposes, get rid of it. If it contains personal info, shred it first, then get rid of it.
Whatever is left that you want to keep…scan it, and then get rid of it. (Again, unless it’s needed for regulatory or tax purposes.)
There are many apps that can help with this process, but some awesome (and mostly free!) ones are:
CamScanner (scans any document, and stores it wherever you want)
CardScanner (scans paper business cards, like a digital rolodex)
Dropbox (cloud storage)
OneDrive (cloud storage, and also has a free scanning feature)
Google Drive (cloud storage)
If your clutter pile is more of a mountain, and you can’t bare the thought of having to sift through it all, there are even services that can help with this process.
For example, Shoeboxed is a company that can take care of the sorting and scanning for you...all you have to do is ship them your boxes of “stuff”, give them instructions, and free your time up to do something more important.
Some more tips for saving your documents…save documents grouped in folders by category, and create a naming system for your folders and documents, so you can easily find what you need.
You should also take this opportunity to analyze your processes, to see where you can eliminate generating paper documents in your business moving forward (I’ll talk about this in more detail when I cover Documentation at a later date!).
>>> What are some ways that you like to reduce clutter in your own biz? <<<
I'm a mom, wife, MBA student, and student of life...serial entrepreneur, dreamer, and goal-setter. My mission is to empower moms to start their own businesses from home.