I wanted to share with you the #1 in my list of 7 *critical* things all business owners MUST focus on this year if they want to see real growth in their business. 📈
I've been talking about these 7 things in my Facebook group, Sell At Home Moms, over the past couple of weeks. 💖
I call it the Growth Series. 🌱
#1 was about how important- nay, *critical*- investing in marketing is for your business. 💯
Time ⏳ or money 💰, but ideally both.☯️
This looks like:
❌ No more reaching out to uninterested people that *aren't* in your target market❌ No more scrambling and hustling to get out of that perpetual "feast or famine" cycle
❌ No more wracking your brain to figure out how to make at least one sale by the end of the month
✅ Having a marketing strategy in place that attracts *consistent* leads into your business
✅ Having the freedom to say "no" to anyone or anything that doesn't align with your biz, because you're not desperate for money
✅ Setting up your business for long-term success (and profit!)
Unfortunately, the Growth Series is now over. 🥀
BUT, you can still catch ALL the replays and benefit from this value-packed series by using the content for your own business. 😍
To watch the replays, you'll need to head over to my free Facebook group, $ell At Home Moms. 👩💻
So if you're not in the group already...just click to join $ell At Home Moms!
I ALSO wanted to let you know about my new 4-week done-WITH-you program called Fabulous Funnels, where I give you a sales funnel template and we work on customizing it for your brand and your business TOGETHER!
By the end of this program, you will have a solid sales and marketing system in place that will attract leads for your business, and convert those leads to consistent buyers...24/7/365. 🙌
Fabulous Funnels includes:
🔥 A fabulous 4-page sales funnel template
🔥 Sales funnel design tutorials
🔥 LIVE weekly group calls
🔥 1 month of tech support post-launch
🔥 Help with all the "tech" stuff (domain purchase & set-up, payment processor, Facebook pixels)
🔥 Daily access to me in our designated Facebook group, for questions and help
Buying a sales funnel like this from a marketing company would cost you *at least* $1500.
Fabulous Funnels will save you sooo much money, AND set your business up for long-term success with a system you can use over and over again for each new product and service in your business.
There is 1 catch...
🚨🚨 FABULOUS FUNNELS IS ON SALE FOR TODAY ONLY. 🚨🚨
This means, it's only available until tonight @ 11:59 pm!
(And the price will *never* be this low again.)
Click the link below now to see more details and sign-up today!
This week in my Facebook group, I’m going Live every day to talk about the TOP 7 things to focus on in 2020 that will *really* move your business forward.
I call it the Growth Series.
Monday’s Facebook Live was all about goal and objective setting, and why this activity is *critical* for every business.
These are crucial for *every* business. They will set the tone and guide your actions throughout the year.
They will help you to quickly learn what’s working in your business and what’s NOT working, and make it easier to pivot if needed.
They will keep you focused, and keep your eye on the prize, especially when you get down and feel like giving up, or get the dreaded “shiny object syndrome”.
So many people get stuck in their business…they have days, weeks, or even months where they feel like they’re working so hard, but getting nowhere.
Or worse… literally have brain freeze and they have no idea what to do next. (Trust me, I’ve been there too!).
Setting goals and objectives for yourself and your business means that you map out in advance exactly what activities you need to focus on every single day that will get you one step closer to your main goal.
So that means no more wasting time stuck on what your next steps should be, no more “shiny object syndrome”, no more confusion wondering about what you should be doing today.
This simple but powerful activity will save you SO much time, and get you to your financial goals so much faster, because you’ll know, every single day, what your income generating activities need to be in order to keep you focused, and keep your business on track...
2. Kick fear in the Face
Tuesday’s Facebook Live was about not letting your fear control your vision for your business in 2020.
Fear is probably the biggest thing holding you back in your business right now.
I know that’s a bold statement, but the reality is that we as humans are hard-wired to keep ourselves comfortable.
In entrepreneurship, that translates to… playing it safe, avoiding risks, doing what we already know and what we’re comfortable with, engaging with people we already know or who are already like us...
3. Know Your Value
Today's Facebook Live was about more than knowing your worth... It was about knowing your *value*.
Remember your “why” and what you have to offer the world. Don’t second guess yourself or be swayed by negativity, especially if it’s from someone who’s not in your target market anyway.
Don’t allow any “randoms” to tell YOU what you’re worth or what your products or services are worth.
At the same time... never try to differentiate your brand from your competition based on price.
That's just a race to the bottom- and, long-term, is just not sustainable.
Instead, you should focus on making sure you are offering *more value* to your clients or customers than your competitors, so you can leverage this uniqueness to price your unique offers accordingly, and confidently...
To watch the full videos, and learn ALL the top 7 things YOU should be focusing on in 2020 to boost YOUR brand, make sure you join us in my FREE Facebook group, Sell At Home Moms.
The topic of the week in my free Facebook business group, $ell At Home Moms, is how to boost your online presence.
And one thing I wanted to make clear to the group, is that it is critical to establish your OWN presence online where you can have a strong representation of your brand, easily incorporate new marketing strategies, grow your e-mail list, and easily host and sell your products and services.
Posting on social media is great, but people tend to forget that we are all on borrowed land.
Getting likes, comments, new group members, all of it is great, but can disappear tomorrow.
So if you rely solely on social media to grow your business, you would be in big trouble!
That’s why having your OWN website, and your own means of contacting your customers and prospects (through your e-mail list) is so critical.
These are the business assets that NOONE can take away from you, and that will keep you in business no matter what happens to your favorite social media platforms.
So if you don’t already have a website for your business…
Or your business has outgrown your current site…
Or your website is MEH and you’ve been thinking of re-doing it or changing platforms…
I have something amazing for you this week that you’re going to want to jump on!
I JUST launched a NEW Done-WITH-You LIVE program to teach female entrepreneurs how to create and maintain their own WordPress website.
It's called Divi Design School.
✨ A comprehensive web design course
✨ Access to me for help & questions for 30 days
✨ 30 days of tech support
✨ A mini-course on sourcing GORGEOUS stock photos and creating beautiful graphics in Canva for your website
I would LOVE for you to join, BUT...
📣 Enrollment ends this Sunday December 1st, 2019 @ 11 pm! 📣
We start Monday December 2nd, 2019.
💥 I'm offering special pricing for Black Friday, so this *crazy-low price* will be at least double next time I offer this program! 💥
So make sure you jump on this!
For more info, click here:
This week is all about online presence…specifically, the best ways to BOOST your brand’s online presence!
With so much noise online these days, it is imperative for brands to find various and unique ways to stand out online and grab their prospect’s attention.
This is especially important now during holiday season when *every* business is advertising and vying for people’s attention online.
Yesterday, I talked in my group about 3 of the best ways to boost your online presence.
One of the best ways is by having your own website for your business.
For any business, having a website for nowadays is almost a given.
It is the first place that people check when learning about your brand…
So they can learn more about you and your business, the products and services you offer, pricing, availability, and how to purchase.
And of course, this is most likely where they will expect to make their purchase.
In fact, a Hubspot survey found that 97% of customers say that a brand’s website is an important factor in their purchasing decisions online!
If you’re just starting out and don’t have a huge budget for a website, there are still many options available to you.
You can use a Facebook page to host your business information and pricing, but payments will be trickier and harder to keep track of.
You can also use a DIY web builder like Wix, but I’ve found that these are kind of pricey for what they provide, because they don’t offer a lot of flexibility in terms of design or additional features as your business grows.
What I would recommend in order to maximize your brand’s visibility online is a WordPress website.
With 60% of market share, WordPress is dominating the web design industry, and it’s no wonder why.
WordPress is FREE to use, and as it has been on the market for several years now, there are an incredible number of plug-ins and add-ons available to design your website exactly how you want it.
With WordPress, the possibilities are truly endless.
Granted, there is a steep learning curve with WordPress…but there are great ways to make designing a WordPress website a breeze.
I’ll be talking more about this in my free Facebook group, $ell At Home Moms this week…
So join us, and find out how you can get a gorgeous WordPress website live and ready to boost your brand’s online presence in 2020!
Join here> http://bit.ly/SellAtHomeMom
Affiliate marketing is a great work-from-home option for busy moms, with no- or very minimal- up-front investment.
Some great pros for this business model are:
- There is no steep learning curve- Once you know the key strategies, you can just replicate the same process for multiple different offers…so you can grow your business with minimal effort.
- You don’t have to talk to or pitch other people, record yourself, or do Live video if you don’t want to.
- Most subscription offers you promote have recurring payments, meaning that you will continue to get paid your commission for as long as the customer keeps their subscription, without any additional effort on your part
- Many, many affiliate programs also offer lifetime payments; meaning that you will always make money from every additional product or service that the customer buys from that company going forward.
If you’re interested in learning more about affiliate marketing, there is an amazing FREE course on affiliate marketing that teaches strategies and processes that can be applied to *ANY* affiliate marketing product you choose to sell.
You can learn more about this FREE training here: http://bit.ly/AffiliateBootcampX
Here are some websites where you can find popular products to sell through your affiliate marketing business…
Have you thought about starting an affiliate marketing business?
If you already have an affiliate marketing business…what are some of your favourite products to promote?
There is a great organic strategy, that has become increasingly popular recently, and that will likely continue to grow in popularity in 2020 and beyond. This strategy has so many different possibilities of ways to implement it; that strategy is leveraging collaborations.
When you’re looking to use organic marketing strategies, it’s critical that you and your brand “get visible”. The more eyes on you and your offers is of course what is going to increase your chances of making sales.
When you leverage collaborations, you’re basically doubling or compounding the views on your content or your offer…you’re presenting it not only to your audience, but also to your collaborator’s audience.
So you’re essentially “cross-polinating” each others’ audiences.
This works well not just with spreading your content and growing your brand awareness, but also to grow your Facebook/IG and other social media too.
Some ideas for collaboration:
Another great strategy is to find other businesses that offer products or services that complement your own products or services, and create a referral arrangement with them.
For example, if you own a cleaning business, you can contact some local real estate agents, or moving companies to see if you can work out a referral system for each other.
These are just *some* collaboration strategies, but there are so many more. You just need to think outside the box a little bit.
Just grab a pen and paper, and write down all the types of businesses you can think of that might be a great complement to what *you* are selling.
Then search Facebook for some local business owners who own those types of businesses, and reach out!
This week, in my free Facebook group $ell At Home Moms, I’ll be talking all about different organic strategies you can use in your business to attract more customers and clients for free.
You don't want to miss these tips, so join the group here.
Thinking of starting a blog?
Maybe you have a blog already, but aren’t sure how to make money from it?
If you are just starting your blog, it will take some time to grow your audience. And the money you can make from your blog depends on the size of your audience, or the amount of traffic coming to your blog (the number of people who land on your blog and read it). So as your blog traffic grows, you can also expect your income to grow. So it’s good to be patient when starting out.
That being said…
Here are some ways you can monetize your blog:
- Cost Per Click (CPC) ads (like Google Ads) on your website
- You can also sell spots on your website for private ads
- Sell memberships for access to more “exclusive” related content
- Sell your own products (physical or digital products)
- Sell other people’s products:
- Sell tickets to online workshops or events (yours or someone else’s in the same industry, again for a % of commission from sales) for access to more “exclusive” related content
- Create lead magnets (free digital offers) through a pop-up and opt-ins throughout your site so you can capture your readers’ e-mail addresses and send them “exclusive offers” (coupons, more content, products/services for sale- through your affiliate links- that might interest them)
- If your blog is “trendy” and branded well, or part of a bigger brand, you can sell branded merchandise
- Selling content creation as a service (guest blogging)- some people/small businesses will pay for blog content for their own websites or blogs when they don’t have the time (or interest) to do it themselves. You can find these gigs on many sites, including sites like Upwork, Fiverr, and Freelancer, and use your own blog as examples of your work
- Start a vlog to go along with your blog (on YouTube). Drive the traffic from your blog to your vlog (for more details, exclusive content, some additional incentive that will get them to check out your content on YouTube), and monetize your YouTube site
For those of you who have a blog, are there any other monetization strategies that you use or tips you would recommend for new bloggers?
Building a successful business from the ground up is a marathon, not a sprint.
If you are paving your own way, it can take some time to start reaching your financial goals.
It’s so important to keep this in mind so you don’t get discouraged (I need to keep this in mind too!)
It’s way too easy to get discouraged that you’re not making six figures yet when you see people online reach seemingly overnight success in their businesses.
Don’t believe the hype…you’re seeing online what people *choose* to show you.
More often than not, there are months and even years of “failure” and disappointment behind every success story…even the ones that seemed to happen overnight.
Even some of the most successful businesses in the world took years before they actually became successful.
One of my favourite business success stories is Amazon…it took 4 years of operation before they even made any profit at all.
In fact, they actually *lost* money for their first few years.
Imagine how many people told Jeff Bezos that he would fail…that he should just drop his idea because it wasn’t going to amount to anything.
Imagine how many naysayers he had to deal with in those 4 years, and how resilient a person must be to just ignore all of those voices (including ones in his head I’m sure!) and push on to success.
I just wanted to send some positivity out to anyone who is having doubts about whether or not they can have a business that will ever be successful.
Be patient…your time is coming. Ignore any naysayers. Do your best. Ask for help when you need it. Take a break when you need it. Set small goals and crush them. Set bigger goals and crush them too.
Keep pushing on to success.
Join me and other amazing moms in business in my free Facebook group called $ell At Home Moms
I thought I would make a blog post to help moms brainstorm business ideas, and ways that they can make money from home. I've been seeing a lot of business groups that I'm in, and also some of the responses to the questions that I asked when people asked to join this group. “What can I do to make money from home?”, or “What business could I start, I want to start my own business from home, but I have no idea what I could do, or how I can make some money from home.”
So, here are some simple steps that you can follow to figure out what business you could start.
1. The first step is basically just a complete brain dump. I suggest just taking good old pen and paper and writing out all your interests, passions, hobbies, skills, talents, just anything that you can think of, just jot that down on paper. And, so that you can have a good number of options to choose from.
2. Next step, you should consider your lifestyle factors. What I mean by that is, let's say one of your hobbies is refinishing furniture…but your brand new mom, and you have a very young baby at home. So, that may not be the best business option for you at that time of your life, to start up something that's so hands on. You can start eliminating some of those options on your list, just based on your lifestyle factors, what would and would not work for you, right now, at this time in your life for whatever reason. That's one way you can start a strategic process of elimination.
3. Another thing to consider is what industry you're going to start your business in. The three core markets just generally in business are health, wealth, and relationships. Those are the three markets that generally generate the most revenue and that are the most profitable. It's just basically because those three industries cover most of our actual needs and wants. And they are generally areas that people are very passionate about, and therefore willing to spend money on.
Have a look through your list and see which ones fit into one of those three categories…those would be the ones that you should try and focus on next, anything that falls into those three categories. What you can do after that is sort of try and niche down even further. So, within each market, there's also a sub-market, or many sub-markets, so you can niche down even further…to serve a specific group within a specific sub-market.
For example, if you want to start a business in health, then you can start a business as a health coach or as a yoga practitioner…those could be some sub-markets to consider. Have a look through your list and see which options might fit into one of those three categories and you can also consider what submarket you would want to start your business in, and how you could niche down as far as possible. So, let's say you wanted to start a yoga practice you wanted to become a yoga practitioner. Then do you want to be a yoga practitioner just for moms, or just for kids, or something like that? Basically, that's what you should look at next.
4. Another thing to look at is how you're going to deliver your business…like how are you going to actually make the income? What business delivery are you going to choose? One thing you should do, or try to do as much as possible, is to focus on recurring or passive income strategies. For example, there's a lot of talk lately about membership sites, subscription programs, courses, and other digital products. And the reason for that is because they're very lucrative, so they're a great option to create a business around. They’re fairly simple to put together, they don't require a whole lot of effort or cost on your end. So these options are definitely worth thinking about, to see how you could deliver your business services in one of those ways.
5. Another thing to look at would be start-up costs for your potential business. Along with start-up costs, you would also look at profit potential for whatever that industry and your and your niche is, and also what the level of difficulty would be for you to start that particular business. Those are the next things that you should really assess when trying to figure out what business you could start. So, once you have your list, these are all the things that you should focus on and try and analyze. Analyzing these will help you eliminate most of what's on your list until you can identify one or maybe two possible business options.
Like anything else in life, there are many ways to assess what business option would be the right one for you. But this is a method that is simple and incorporates the key things that you should look at when trying to figure out what business to start from home.
I go into more detail about starting a business from home, and making money from home, in my free Facebook group called Sell At Home Moms.
To learn more about how can moms make money from home, join Sell At Home Moms here. >> http://bit.ly/SellAtHomeMoms
If you have no idea how to recruit new prospects into your network marketing business; or if you’ve already recruited some prospects to your network marketing business, but you’ve been doing *the most* online and it’s taking sooo much of your time that you’re thinking there must be a better way than what you are doing now; then this blog post is for you.
If you’ve been wondering how to properly market your MLM business so that you can sell more products; this blog post is also for you.
Network marketing has been changing a lot over the last few years. There are now more network marketing companies than ever before.
Which means that there has never been fiercer competition among network marketing salespeople than there is now.
And every single one of them is on social media trying to sell their company’s products, or ‘network’ 1 on 1, hoping that at least one person will buy something or join their opportunity.
So, in a sea of salespeople, how on earth can YOU stand out?
Better yet, how can you cut to the chase, and eliminate all the wasted time from your day ‘networking’ with zero results.
It can be very discouraging…working so hard, but without the results to show for it.
And time is money…any time you’re putting in networking 1 on 1 is precious time taken away from something else. Not to mention that your business will grow sooo slowly if this is your main method of marketing.
So…what the heck do you do??
Here are 5 killer strategies for marketing your MLM in 2019…for working smart not hard, for claiming your time back, and for making yourself stand out in an ocean of competitors selling the same thing; so you can capture people’s attention and make selling and recruiting painless.
A network marketing business should be treated like any other business.
And just like any other (successful) business, you need to have a clear business plan with realistic and measurable objectives, as well as a solid marketing plan.
To prepare your plan, you should do your homework to learn critical details like who your competitors are, who your successful leaders are and what strategies they’re using to grow their business, who your target market is, where you can find them, and what the most popular products in your company are.
A clear plan with clear objectives will also help keep you moving forward, guide your business activities, and help you avoid overwhelm and distractions (which are super common for ALL new business owners!).
2. Brand Yourself
The most successful network marketers know the importance of branding themselves separately from the company they are selling products for.
People won’t necessarily know or trust Company X, but they can definitely get to know, like, and trust *you* if you can brand yourself well and provide value to them.
The more value you provide, the more people will trust you, because they won’t feel like you’re just trying to make a buck from them.
There are many reasons why branding yourself is so important, but another key reason is because as your own brand, your business isn’t completely dependent on your company.
If the company went under tomorrow (kinda like a certain clothing company did not so long ago), you would still have your brand, your reputation, your audience, your influence, your e-mail list, etc. All you would need to do is shift your focus to selling other related products, and business continues as usual...
I'll be posting a video later in the week on my YouTube channel and in my free Facebook group, Sell At Home Moms, to share the last 3 strategies and talk about how these strategies can be a game-changer for your network marketing business.
If you want first access to that video, and more helpful marketing content, just click here to join my free Facebook group>> Sell At Home Moms
I'll also be adding the YouTube link here once the video has been posted.
What do you think are some other game-changing marketing strategies for network marketers in 2019?
I'm a mom, wife, MBA graduate with a focus on entrepreneurship & serial entrepreneur, dreamer, and goal-setter. My mission is to empower 1000 moms to start their own businesses from home.