Tips for using attraction marketing for online business success…
Especially effective for network marketing!
1- Grow your audience
2- Engage with your audience
3- Sell to your audience
Grow your audience:
Whether through your own friend list or group on Facebook, your own YouTube channel, another social media channel, or your e-mail list (the most important channel!)…
Growing your own engaged audience consisting of people in your target market is one of the best things you can do for your business.
It provides you with a warm audience of potential customers or clients…
A warm audience that can grow to know, like, and trust you as they continue to experience your content and your messaging.
Just growing an audience isn’t the end goal, however.
The most important thing you can do once you’ve started growing your audience is to…
Engage with your audience:
Provide value to your audience, whether that’s in the form of helpful tips, useful information, tutorials, humour, curated content, or even stories from your personal experiences that they can relate to.
Be authentic. Be vulnerable. Ask for advice and opinions.
You don’t have to be “perfect” or represent perfection…in fact, your flaws make you relatable, and will actually attract more people to you.
Building a relationship with your audience, an audience that WANTS to hear what you have to say, leads naturally into the next step.
Sell to your audience:
“Stop selling. Start helping.” – Zig Ziglar
Some people associate “selling” as “icky”.
As a result, some business owners are consistently shy to ask for the sale…which negatively affects their cash flow and their business.
And some consumers hate “ads” and hate being “sold” to…which could also negatively impact them, because they might unknowingly be overlooking an amazing product, service, or opportunity that could enrich their life in some way.
But “selling” doesn’t have to be a dirty word.
If done right, most consumers wouldn’t even realize they’re being “sold” to.
Because it should be a seamless transition from providing consistent value to an audience…to having them eager to learn more, or get more of your help with their problem.
Not pushy, not spammy, not “in your face” or “buy my product” sales (which are a huge turn-off, and the reasons for the stigma surrounding sales).
But a natural evolution to acquiring even more value from you, once that opportunity presents itself.
Are you using attraction marketing in your business? What strategies have you found most effective?
I'm a mom, wife, MBA graduate with a focus on entrepreneurship & serial entrepreneur, dreamer, and goal-setter. My mission is to empower 1000 moms to start their own businesses from home.