There is a great organic strategy, that has become increasingly popular recently, and that will likely continue to grow in popularity in 2020 and beyond. This strategy has so many different possibilities of ways to implement it; that strategy is leveraging collaborations.
When you’re looking to use organic marketing strategies, it’s critical that you and your brand “get visible”. The more eyes on you and your offers is of course what is going to increase your chances of making sales.
When you leverage collaborations, you’re basically doubling or compounding the views on your content or your offer…you’re presenting it not only to your audience, but also to your collaborator’s audience.
So you’re essentially “cross-polinating” each others’ audiences.
This works well not just with spreading your content and growing your brand awareness, but also to grow your Facebook/IG and other social media too.
Some ideas for collaboration:
Another great strategy is to find other businesses that offer products or services that complement your own products or services, and create a referral arrangement with them.
For example, if you own a cleaning business, you can contact some local real estate agents, or moving companies to see if you can work out a referral system for each other.
These are just *some* collaboration strategies, but there are so many more. You just need to think outside the box a little bit.
Just grab a pen and paper, and write down all the types of businesses you can think of that might be a great complement to what *you* are selling.
Then search Facebook for some local business owners who own those types of businesses, and reach out!
This week, in my free Facebook group $ell At Home Moms, I’ll be talking all about different organic strategies you can use in your business to attract more customers and clients for free.
You don't want to miss these tips, so join the group here.
I'm a mom, wife, MBA student, and student of life...serial entrepreneur, dreamer, and goal-setter. My mission is to empower moms to start their own businesses from home.